The Demise of Rush Limbaugh is Greatly Exaggerated
To hear most leftist websites tell it, the death of Conservative Talk Radio is nigh upon us with the demise of the “bankrupt” Rush Limbaugh’s contract with iHeart Media which is expiring this year.
Look, I’ll be among the numerous commentators to express the idea that the contract Rush got from Clear Channel in 2008 was… well… stupid. It was “unsustainable” and a foolhardy business decision, but then it has since become pretty obvious that the people making the “business” decisions for then Clear Channel had no real idea of how to run the business anyway. So really, giving Limbaugh $400 Million ($100 Million upfront and roughly $32 Million/year) probably made sense to them. Most of us who were around back then understood that it was a HUGE gamble, and one that within weeks was pretty much killing the company. If you understand how these shows get on your local station, then you will quickly see the problem with the deal. Don’t forget, by the by, that Rush is only the largest of these deals. He is NOT the ONLY one of these deals.
But does the expiration of that deal with Premiere Networks (i.e. iHeart Media nee Clear Channel) mean the death of his show and with it all of Talk Radio?
Of course, not. Only a desperate fool (or an ever tolerant leftist) would even think so in the first place.
That doesn’t mean that there aren’t problems going forward, and that is why the New Frontier is so appealing to so many of us. In a world where free speech is more and more a meaningless phrase in the corporate world, the internet represents something that hasn’t really been seen in a while… freedom and liberty.
With the biggest Radio Companies in big trouble (and nobody disputes that they are), what ends up happening may actually reopen the airwaves to more varied voices, but in any case will NOT mean the end of Rush Limbaugh.